About Klio
about klio.
The story behind the brand Klio is one that goes back a little ways. Back a ways to a family who has generations who chased the American Dream.
Klio, named after the Greek muse Clio (traditionally /ˈklaɪoʊ), daughter of Zeus is the muse of history. In this guise she was represented holding an open scroll or seated beside a chest of books. Her name was derived from the Greek verb kleô, "to make famous" to "celebrate" or to “proclaim.”
The idea for Shop Klio came after years of being in and out in various sects of the fashion industry and seeing what was missing physically in her home town along with fashion in general. The owner, Katerina, was actually born in Greece and wanted a way to bring a euro-inspired brand to match her personality of the extremely schedule packed busy younger and older professional. Being in and out of the industry, and then along with a successful wholesale company, she still itched to bring a brand to her home town but waited patiently for the perfect space until the timing with a fashion dry spell and the physical space aligned.
Raised in the restaurant business by immigrant parents that had chased the “American Dream” in the 70’s – Katerina was no stranger to hard work and witnessing her parents 7 day a week work ethic built her long road of perseverance and inability to have an empty plate of down time. At age 6, she was on the cover of the local newspaper at her parent’s pizza restaurant with a chef hat tossing pizza dough and the years of complaining of being stuck at her parent’s restaurants seemed to pay off with her various business ideas and visions that she has brought to life. Although she went to college to be a dental hygienist to always have a back up plan (thanks for that mom!) – she knew that corporate America was never going to be her fate. Although she spent almost 14 years working in state prisons as the dental hygienist – which is the polar opposite of a girl that loves fashion, she still just had the itch that something was missing in her home town.
Katerina has always been a dreamer. Growing up, she never really fit in with anyone that she grew up with as far as the conventional lifestyle. She only had dinners at 6:00 PM at her friends’ houses, while she was catching up with her parents after work at 11 PM. She found herself staying up all night always working on different concepts, always ducking out of really fun plans and never really being available to many. Over the years, friends have come and gone that just cannot relate to her unconventional lifestyle but she has learned to know there are so many people out there just hanging on by a thread as well. Busy, flying by the seat of their pants – yet always making time for a jog or a workout, higher focus on coffee dates than martinis, and always time for a great book that stimulated her mind or was good for personal development. All of these experiences aligned in one path to inspire the birth of Klio.
In 2023, Katerina finally found the space, and Klio was born - a luxury flagship store brought to north Foothills Tucson, Arizona but with all the supports of an online-based boutique. All the collections have proven to be a hit and the brand took off immediately.
Klio’s mission is to provide feminine, fresh, edgy, curated and always perfectly styled outfits helping women feel confident and empowered. Klio’s name comes from being able to “proclaim” and “celebrate” and at Shop Klio – we celebrate you.